The team name and logo icebreaker activity is a simple, team-building ice-breaker that can be used for medium to large groups. In it, groups spend time sharing unique facts about themselves, then collectively create a team name and logo that reflects who they are as a team.

Summary by The World of Work Project

Team Name and Logo Icebreaker Activity

This icebreaker activity is good for events where participants will be working together in groups at their tables or in virtual teams over a longer period of time.

It works by getting individuals to introduce themselves to each other and share some unique facts about themselves. The groups then use these facts as the inspiration from which to come up with a team name and from which to create a team logo.

Want to be a better manager?

 Consider our Connected Management development programme. Every year we run an open cohort of our Connected Management programme for those working in small organisations or organisations that are not able to funder development. The programme is £1100 per person with discounts of up to 40% for self-funders and non-profits.


In 2024, we have a cohort on Wednesday 3.30pm UK time and Thursdays 9am UK time from April 17/18. It comprises 10 online live workshops with two great facilitators and access to a bank of support materials. Learn more about the programme by clicking below.

The Activity

The facilitator starts the activity by ensuring that all of the participants are evenly spread across tables, or are in evenly sized groups. The best group size for this event is between 8 and 10.

Once the groups are created, the facilitator asks each table or group to spend a few minutes getting to know each other by introducing themselves and sharing an interesting or unique fact about themselves. As the groups are introducing themselves, the facilitator provides each table with a flip chart and some pens.

Some teams put a lot of effort into their logos!

Once all the tables or virtual groups have finished their conversations, the facilitator asks each table to come up with a team name and team symbol or badge based on their unique or interesting facts, and to draw their logo and name on their flip-chart.

Once they have done this, the facilitator asks them to share their names and badges with the rest of the room. The teams will be referred to by these names for the remainder of the time that they are working together.

Learning More

Team building and ice-breaking activities are very important. They help build trust in teams and help progress team maturity. They can also reduce the risks of social threat and improve interpersonal awareness.

Being able to deliver them is a helpful facilitation and meeting skill. A few specific activities we’ve written about include: Weekend Chairs, Birthday Ordering, Vegetable Introductions, Two Truths and a Lie, and the Questions Cocktail Party.

Laughter and play are also great ways to help build a team. You can learn more about how playfulness helps teams in our podcast on the subject:

The World of Work Project View

This is a nice activity that helps small groups get to know each other, that can bring some good humor to events and which can help form teams quickly. It’s very useful for events or activities where groups will work together over the course of a day or longer.

From a facilitator perspective, this activity is good because it is simple to lead, requires no preparation and achieve good results.

Our Podcast

Our Podcast is a great way to learn more about hundreds of fascinating topics from around the world of work.

This post is based on our experiences facilitating workshops and events. There are no specific references for it.

We’re a small organization who know we make mistakes and want to improve them. Please contact us with any feedback you have on this post. We’ll usually reply within 72 hours.