The World of Work Project

The Hook Model of Behavioral Design

The hook model is a behavior based framework for designing addictive products which is closely related to the habit loop. It describes a cyclical, four stage process (trigger, action, variable reward and...


A hackathon is a fast paced event in which people come together, often led by a coach, to quickly solve a problem, develop a solution or create a new product or process. The name derives from coding, but is...

The Medici Effect

The Medici effect is the name given to the idea that increased creativity and innovation occurs through diversity. When ideas and talented people from different fields are brought together to collaborate, step...

Category - Innovation & Improvement

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