Ask Me Anything Session can be very effective ways to communicate and to build a more personal relationship with a large team. They’re easy to run (provided you understand the technology you plan to use), reach many people at the same time, can be recorded or transcribed and circulated and can be a highly engaging way to connect with a team.
Leaders, however, can be somewhat scared of them and may not see the point of them. They may find it hard to reveal their personality to the team, they may not think they have anything to say, they might feel no one is interested in them as a person and they almost certainly will be concerned about difficult questions.
Depending on a leaders confidence, charisma and agreeableness, it may be worth helping them prepare in advance for AMAs and using a facilitator for the session. It’s also usually a good idea to request some questions in advance so that if the session starts slowly, you have questions to fall back on.
Overall we think AMA sessions are helpful and should be used more. They are a burden on leadership time, but we believe they are worth it.