The World of Work Project

The SBI Feedback Model

The SBI feedback model is a structured approach to providing feedback. It says feedback providers should frame feedback around three things, a specific Situation, the Behaviors that took place and their Impacts.

Summary by The World of Work Project

Feedback can be simple and in the moment.

The Situation, Behavior and Impact Model

The SBI feedback model suggests that feedback messages are structured into three parts: Situation, Behavior and Impact. The SBI model works equally well for positive and negative messages, and is used for delivering one message at a time.

To use the model, the conversation should be opened and the person you’re speaking to told that you’re going to give them some feedback. Once you’ve done this, you should deliver your message using this three stage approach.


The first stage of the model is to lay out the situation in which the behavior that you’re providing feedback on took place.

The purpose of this stage is to help the recipient focus on the event, and to help them visualize it. You should be as clear and accurate as possible, but only focus on facts, not emotive words or hearsay.


The next stage of the model is to describe the specific behaviors or actions that you’re looking to provide feedback on.

These should be described in accurate, factual terms. Do not use shortcuts or ambiguous language as doing so may lead to confusion or miscommunication.


The last stage of the model is clearly explain the impact of the behavior that you just described. If you’re providing positive feedback, be clear to demonstrate how the individual’s behavior created a positive impact. If you’re providing negative feedback, be clear on the negative impact they created.

The World of Work Project View

Overall we think the SBI model is fairly good. It’s effective, can be used to treat people in a very adult way is is simple and easy to remember. It feels clean and honest to us.

We recommend this model as a useful and simple tool that those providing feedback should be aware of and practice using. It might not be the best model out there, but its simplicity and effectiveness mean that it should be learned.

Sources and further reading

Where possible we always recommend that people read up on the original sources of information and ideas.

This post is based on our own personal experiences of providing feedback and on review of various articles. We have no specific references for it. If you know who it should be attributed to, please let us know.


If you see any errors on this page or have any feedback, please contact us.

Most popular

Most discussed

click to book a call

Booking a call button
Our newsletter, the WoW Mail, covers all things related to the World of Work and the World of Work Podcast. You can sign up HERE.