Outcome, Performance and Process Goals
Sport also provides some insight into the concept of goals. In the sporting arena, as in business, achievement if affected by many different factors, not all of which are in control of the athletes.
Outcome goals are the big picture achievement that athletes don’t have full control over. These are things like Olympic medals, Tournament Wins or Race podiums. Outcome goals are dependent not only on your own performance, but on everyone else’s performance as well. Perhaps an analogy in the business would could be something like “customer satisfaction rankings” within an industry.
Performance goals are the personal achievements of an athlete that contribute towards their achievement of an outcome. A sporting example could be how long it takes you to run 100 meters. Remember though, just because you personally deliver a great performance, doesn’t mean you’ll achieve a great outcome. From a business perspective these can be thought of as similar to the Lag goals described above.
Process goals from a sporting perspective are actions you can take which are fully in your control which contribute towards your achievement of performance goals, which in turn contribute towards the achievement of potential outcome goals. These could include things like “lengths swum in pool per week”, “average wattage achieved on bike for x duration” on “number of coaching psychology sessions completed”. These are very similar to the lead indicators discussed above in relation to business in that they are leading indicators of potential future performance related outcomes.